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探讨了中国传统文化对于标志设计的借鉴和启示,从传统色彩、汉字以及传统图形三个方面分析了传统文化的形态及理念在标志设计中的应用与发展。
This paper explores the reference and enlightenment of Chinese traditional culture on logo design. It analyzes the application and development of traditional culture and logo in the design of logo from three aspects: traditional color, Chinese character and traditional graphic.