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本文从香水包装的审美入手,探析包装设计的审美鉴赏方法,将包装设计的审美鉴赏模式总结为对象模式和多元模式两类,分析其各自的侧重点,并以三种不同的香水包装为例,分别通过从沃尔顿的审美观解释包装设计作品的审美判断,“无利害”观点与典范式鉴赏包装设计的审美态度,以设计者为中心还是以鉴赏者为中心的审美鉴赏讨论,从三种不同鉴赏角度解析包装设计的审美鉴赏方法并得出结论。
This article starts from the aesthetics of perfume packaging, analyzes the aesthetic appreciation methods of packaging design, summarizes the aesthetic appreciation modes of packaging design as object model and multiple models, and analyzes their respective emphases, and takes three different kinds of perfume packaging as examples , Respectively, through the aesthetic judgment of Walton’s interpretation of the packaging design works aesthetic judgment, “non-benefit” point of view and typical aesthetic appreciation of packaging design attitude, the designer as the center or the appreciation of the aesthetic appreciation of the discussion , From three different perspectives of aesthetic appreciation of packaging design methods and draw conclusions.