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1998年10月中旬,笔者有机会对目前特色鲜明、生机勃发的中西部四家报社进行考察。这四家报社是:河南郑州《大河报》、陕西西安《华商报》、四川成都《华西都市报》和《成都晚报》。现将考察结果综述如下,以供同行们参考。 定位:找准办报立足点 三家都市报《大河报》、《华商报》和《华西都市报》的定位都是:一切按市场规律办报,是市民生活报,要做市民的忠实公仆,让老百姓爱看。凡是远离新闻的讲话、文章及不受欢迎的专刊专版坚持摒弃。 《大河报》提出:下到市场大海中去。采编新闻不是依据官职大小,而是看其新闻含金量的大小,采写和编发老百姓普遍关心关注的新闻。《华商报》提出:为老百姓办报,以读者为中心,让每条新闻、让报纸的每个零配件(包括题花、尾花、花边等)都成为精品,做到党和人民都满意。
In mid-October 1998, I had the opportunity to inspect the four newspapers in the central and western regions, which are characterized by a distinctive and vigorous life. The four newspapers are: Dahe Bao, Zhengzhou, Henan Province, China Business Daily, Xi’an, Shaanxi Province, Huaxi Dushi Bao and Chengdu Evening Post. The survey results are summarized below, for colleagues for reference. Positioning: Finding a foothold in the newspaper Three Metropolis Daily “Dahe Daily”, “China Daily” and “Huaxi Dushi Bao” positioning is: everything according to the laws of the market, is the citizen life newspaper, to be a citizen of public servants, Let the people love to see. Those who stay away from the news, articles and unpopular special edition adhere to abandon. “Dahe newspaper” put forward: Go to the market under the sea. The editorial news is not based on the size of the official post, but on the size of the gold content of the news, and the writing and compilation of news that people generally care about. The China Business Daily put forward: To run newspapers for the general public and readers as the center, let every piece of news and every piece of the newspaper (including the title, end flowers, lace, etc.) become a fine product and satisfy the party and the people.