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高职广告设计专业应社会发展需要迅速崛起,经过多年的教学改革,取得了一定的成果。然而美术基础课程作为艺术设计专业的基础课程很大程度上沿用传统的本科教学模式,教学内容和教学方法专业针对性不强。高职美术基础课程设计必须要符合学生的职业技能发展和综合素质提升的需要。通过大量的市场调研、岗位分析、职业能力分析和毕业生调查,重新整合了广告设计专业课程体系。把设计素描和设计色彩两门课程整合为手绘广告表现技法课程。通过本课程的学习能够形成学生手绘POP、手绘广告草图和手绘广告等多方面的能力。
Higher vocational advertising design should be the rapid development of social needs, after years of teaching reform, and achieved some results. However, the basic course of fine arts as the basic course of art design major follows the traditional undergraduate teaching mode to a great extent, and the teaching contents and teaching methods are not well-targeted. The basic course design of higher vocational art must meet the needs of students’ professional skills development and overall quality improvement. Through a large number of market research, job analysis, professional ability analysis and graduate survey, to re-integrate the advertising design professional course system. The design sketches and design color of the two courses integrated into hand-painted advertising performance techniques courses. Through this course, you can form students’ abilities of hand-drawn POP, hand-drawn advertisement sketches and hand-drawn advertisements.