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随着单一媒体资源开发近乎饱和,广告价格攀升,广播媒体自身局限性日益显现,广播媒体的第二春似乎有稍纵即逝的可能。面对这一状况,龙广的传播改革实践提供了一套新思路。背景:2011年,黑龙江省GDP1.25万亿元,较2006年增长1.1倍,在全国排名第18位;人均GDP在全国排第20位;地方财政收入1620.3亿元,是2006年的3.4倍;城镇居民人均可支配收入15696元,较2006年增长71%,在全国排名第26位;黑龙江第一、二产业与第三产业结构的比例为:64.1:35.9。
As the development of single media resources is almost saturated, the price of advertisements has risen and the limitations of the broadcast media have become increasingly apparent. The second spring of broadcast media seems likely to flee. Faced with this situation, Long Guang’s communication reform practice provides a set of new ideas. Background: In 2011, the GDP of Heilongjiang Province was 1.25 trillion yuan, an increase of 1.1 times that of 2006, ranking the 18th in the country; the per capita GDP ranks the 20th in the country; and the revenue of local governments reached 162.02 billion yuan, 3.4 times that of 2006 Per capita disposable income of urban residents was 15,696 yuan, an increase of 71% over 2006, ranking 26th in the country. The ratio of the primary and secondary industries and the tertiary industry structure in Heilongjiang was 64.1: 35.9.