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2005年新年伊始,公司上下忙碌一片。所有人都在为一项2005年度最具影响力的体赛赛事——“保护中国自然与文化遗产大型活动——真心英雄2005中国罗布泊沙漠越野赛”而忙碌着一个真正意义上的“金色体育”赛事。“金色体育光辉”,这是我们的一个叫法。体育的精神,是现今人类所倡仰的精神,“更高,更快,更强”的奥运体育理念已深入每一个人的心中,倚借体育运动作为品牌传播的方式,在国外早已有之。将商业赞助与体育运动有益地结合而产生的效应,我们称之为“金色(商业)体育光辉。”二合一,实现金色体育精神的再次升华!”公益观念+金色体育精神,就是我们此次大赛
At the beginning of the new year in 2005, the company is busy all around. Everyone is busy for a 2005 year’s most influential sporting event - “to protect China’s natural and cultural heritage events - Heroes 2005 Lop Nur Desert Crossing” busy with a real “Golden Sports Race. ”Golden sports glory“, this is our one name. The spirit of sports is the spirit advocated by mankind today. The concept of ”higher, faster and stronger“ Olympic sports has been deeply rooted in everyone’s minds and has relied on sports as a way of brand communication and has already existed in foreign countries . The effect of combining commercial sponsorship and sports beneficially is what we call the golden (commercial) sporting glory. ”The two in one, to achieve the re-sublimation of the golden spirit of sports!" The concept of public welfare + golden sportsmanship is what we Second contest