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动画是一门艺术,是人类智慧的结晶。进入21世纪以来,缤纷异彩的动画技术和风格不同的制作理念为世界动画行业的发展注入了新鲜的血液,越来越多的儿童观众及成人观众都被动画的魅力所吸引。诙谐幽默、大胆夸张的表现手法使动画成为了一种特有的世界文化。其实当今动画领域早已走出原本狭小的空间,它不仅涉及影视、游戏、娱乐、还步入零售、广告、教育、军事、等诸多领域,并有着愈演愈烈的发展。本文介绍了动画产业发展现状及在各个领域新的发展趋势。
Animation is an art that is the crystallization of human wisdom. Since the beginning of the 21st century, colorful and colorful animation technologies and different production concepts have injected fresh blood into the development of the world animation industry. More and more children’s audiences and adult audiences are attracted by the charm of animation. Witty humor, bold exaggeration of the performance of the animation has become a unique type of world culture. Actually, today’s animation industry has long been out of the original small space. It not only involves the fields of film and television, games and entertainment, but also enters the fields of retail, advertisement, education, military affairs and so on. It has an increasingly fierce development. This article introduces the status quo of animation industry and new trends in various fields.