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微博是网络信息传播的重要媒介,以其公开、及时、快捷等特点迅速成为我国最有传播力、影响力的公共网络平台之一,其独特的优势掀起了各个领域的应用热潮。近年来,档案部门也顺应形势,纷纷结合自身的实际与特点开设微博,以此改变传统的档案传播方式、创造公众参与交流互动的新平台。从2012年10月起,闵行区档案馆也尝试利用这一新兴媒体加强档案文化传播,探索微博宣传的新渠道。为了使微博宣传有所成效,我们从发布
Microblogging is an important medium for the dissemination of information on the Internet. With its openness, timeliness and quickness, it has quickly become one of the most influential and influential public network platforms in China. Its unique advantages set off a wave of applications in various fields. In recent years, the archives departments also follow the trend and set up weibo in combination with their own actual conditions and characteristics so as to change the traditional mode of file transmission and create a new platform for public participation and exchange and interaction. From October 2012 onwards, the Minhang District Archives also tried to use this emerging media to strengthen the file culture communication and explore new channels for the promotion of Weibo. In order to make microblogging publicity effective, we released