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编者按在产品、渠道加广告轰炸的年代成为过去时后,“内容+创意+口碑+交互+载体”已经成为品牌传播的基本操作模式,无论是传统媒体抑或互联网,都在这样的新整合品牌传播运动中极尽全力,在这个过程中,内容创意成为核心,这使得品牌传播的过程更加自然、原生,也更容易被消费者接受并实现变现。毫无疑问,内容创意的专业化、精准化和趣味化,让品牌传播变得生动且具备渗透力,并持续推
Editor by product, channel advertising and bombing of the age of the past, “content + creative + word of mouth + interactive + carrier ” has become the basic mode of operation of brand communication, whether it is traditional media or the Internet, are so new In the integrated brand communication campaign, which is fully committed, content creativity becomes the center of the process, making the process of brand communication more natural, native, and easier for consumers to accept and realize. There is no doubt that the specialization, precision and fun of content ideas make brand communication vivid and permeable, and continue to push