论文部分内容阅读
雅士利作为一个国内知名的乳品企业在得到众多的殊荣背后也面临到了巨大的市场压力。国内固态奶行业一直竞争激烈,洋品牌占据市场80-90%市场份额,伊利、蒙牛借助强大的液态奶市场也在伺机抢占份额……这样的市场环境对雅士利的突破发展提出了更高的营销要求。
As a well-known domestic dairy enterprise, Yashili has also faced tremendous market pressure behind numerous awards. The domestic solid milk industry has always been highly competitive. Foreign brands account for 80-90% of the market share. Erie and Mengniu are also waiting for opportunities to seize the market through the powerful liquid milk market. Such a market environment provides a higher level of marketing for Yashili’s breakthrough development. Claim.