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第四季度是报刊征订的季节,翻阅1994年报刊简明目录,多数报刊能够实事求是、简明扼要地进行自我介绍,但有的报刊简介标题上说得有些绝,叫人看了不自在。如一家报纸的标题是:“订阅全国第一张经济类晚报——是您的最佳选择……”还有些报刊自我介绍说:“中国报界首创”、“全国第一家”等等。用“绝对”、“报界首创”、“全国第一”来吸引、扩大征订,其主观用意是可以理解的,但切不能一味夸大其辞,丢掉了实事求是的传统。
The fourth quarter is the season when newspapers and magazines are subscribed. Through the concise catalog of 1994 newspapers and magazines, most newspapers can make a brief and concise introduction of themselves. However, some newspaper titles have some insignificance, which makes people uncomfortable. For example, the headline of a newspaper reads: “To subscribe to the first economic evening paper in the country - is your best choice ...” Some newspapers also introduced themselves as “the first in China’s newspaper industry” and “the first one in the country.” The subjective intent of attracting and expanding subscriptions with “absolute”, “newspaper industry first” and “national first” is understandable. However, we must not overstate their rhetoric and lose the tradition of seeking truth from facts.