论文部分内容阅读
我们常常会看到不少企业内部各部门之间由于缺乏有效沟通而引发的冲突与矛盾。例如,生产部门拒绝销售部门带回的订单,其理由只是难度比正常产品大;或者向销售部门发难:我们生产的正常产品你们能包销吗?财务部门也抱怨销售部门把产品卖得太便宜!销售部门则责怪总公司没有统一的营销策划,导致了不少的销售障碍。这类问题集中反应了我国企业传统的组织结构已不能适应现代市场竞争的需要。因此,改造传统的企业组织结构已成了新世纪企业体制改革的当务之急。
We often see the conflicts and contradictions caused by the lack of effective communication among many departments in many enterprises. For example, if the production department rejects the order that the sales department brought back, the reason is only more difficult than the normal product; or to the sales department: Can we underwrite the normal products we produce? The finance department also complains that the sales department sell the product too cheaply! Sales department blames the head office does not have a unified marketing plan, resulting in a lot of sales obstacles. Such problems focus on the response of the traditional organizational structure of China's enterprises can not adapt to the needs of the modern market competition. Therefore, reforming the traditional organizational structure of an enterprise has become a top priority for enterprise system reform in the new century.