论当代商品销售空间环境现状及发展趋向

• 作 者: 吴振姣 顾逊
• 机 构: 大连工业大学艺术设计学院,
• 出 处: 艺术品鉴
• 发表日期: 2004年期
• 关键词: 多业态 功能分区 商品销售 实体店 空间环境 购买需求 消费方式 消费习惯 消费模式 表现模式

在竞争日趋激烈的大数据时代下,销售空间已不能只用过去单纯的表现模式,因为互联网的发展,大众的消费习惯和消费方式不断变化,人们的购买需求已不仅仅只是商品本身,还包括氛围、格调、服务等。实体店作为直接展示品牌形象并接触消费者的终端窗口,伴随消费模式和市场需求的不断变化,它又该以什么样的姿态来最大限度的实现其本身功能呢?本文将对其存在现状、优化策略以及发展趋向进行分析。

In the increasingly competitive big data era, the sales space can no longer use the simple performance mode of the past. Because of the development of the Internet, the changing habits of consumption and the consumption patterns of the general public, people's purchasing needs have not only included the products themselves, but also include Atmosphere, style, service and more. As a terminal window displaying the brand image directly and contacting the consumers, the physical store, with the constant changes in the consumption patterns and market demands, should it maximize its own functions? This article will analyze the existing status quo, Optimization strategy and development trend analysis.