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菲力普·摩利斯公司制造世界销售量最大的万宝路香烟,美国销售量第二大的米勒啤酒以及第四大的七喜汽水。1957年库尔曼三世接掌公司时,菲力普只是占全国第六位的香烟公司。自万宝路香烟上市后,利润即扶摇直上。该公司业绩于1984年跃居同业之首。至于啤酒,该公司于1970年收购米勒酒厂,7年内已发展为全美第二大酒厂。纽约总公司精干的管理专才,特地前来经营酒厂,这是酒厂业绩好转的主因。不久,菲力普公司又
Philip Morris manufactures the world’s largest Marlboro cigarettes, the US’s second-largest Miller, and the fourth-largest seven-beat soda. When Coulman III took over the company in 1957, Philippe was only the sixth cigarette company in the country. Since the listing of Marlboro cigarettes, profits have skyrocketed. The company’s performance ranked first in the industry in 1984. As for beer, the company acquired the Miller Distillery in 1970 and has grown to become the second largest winery in the United States within seven years. The professional management talent of the New York Head Office specially came to manage the winery. This was the main reason for the improvement of the performance of the winery. Soon, Philippe