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中国的传媒业在过去两年发生了很多重要的变化,这对中国媒体日后的发展产生了深远的影响。这些变化可以归纳为“四化”。产业化:自湖南电广成立以来,各地传媒集团纷纷成立。从上海文广、到中国广播影视集团,都以资源整合的理念,希望为日后的国际竞争做好准备。而以广告为主要发布内容的户外媒体,到中国香港股票市场上市集资,希望透过现代化的运作模
China’s media industry has undergone many important changes in the past two years, which have had a profound impact on the future development of the Chinese media. These changes can be summarized as “four modernizations.” Industrialization: Since the establishment of Hunan Electric Broadcasting Co., media groups all over the country have been established. From Shanghai Media Group, to China Radio, Film and Television Group, are based on the concept of integration of resources, hoping to prepare for future international competition. The outdoor advertising media as the main content to the Hong Kong stock market listing fundraising, hope that through the modern mode of operation