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随着中国现代化的不断推动,社会文明不断进步,企业文化也在日益更新,企业在发展生产力,使得本身竞争力在升高的同时,也开始关注企业总体形象,而企业标志是企业总体形象表现的核心。企业标志不是一个简简单单图样的设计、文字的设计或者是图样和文字相结合的设计,而是要把企业经营的理念、企业经营文化、企业经营精神和企业经营性质进行整体综合,再由设计者完美安排设计表现出来的。所以企业标志设计既要有视觉创意,更要有艺术价值的表达。
With the continuous promotion of China’s modernization and the continuous improvement of social civilization, the corporate culture is also becoming more and more updated. As enterprises develop their productive forces and make themselves more competitive, they are also beginning to pay attention to the overall corporate image. The corporate logo is the overall corporate image Core. Corporate logo is not a simple design, text design or the design of a combination of drawings and texts, but to the concept of business management, business culture, business management and business nature of the overall integrated, and then by The designer has the perfect arrangement of the design shown. Therefore, corporate logo design should have both visual creativity, but also the expression of artistic value.