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移动互联网时代,新媒体的出现加剧了媒体行业的竞争压力。为顺应媒介发展客观规律和用户的全新需求,传统媒体相继推出新媒体平台。然而在新闻传播业务的实践中,一些媒体的新闻工作者为追求新媒体平台的点击率,背离新闻专业主义精神进行虚假新闻的采写、推送和转发,损害主流媒体公信力,造成恶劣的社会影响。新媒体时代,媒体依然担负舆论引导和社会服务等重要职能,更应恪守和践行新闻专业主义的理念。本文就“返乡日记”虚假新闻事件透析新媒体时代媒体坚守新闻专业主义的意义。
In the era of mobile Internet, the emergence of new media exacerbated the competitive pressures in the media industry. In order to comply with the objective laws of media development and the new needs of users, traditional media have successively launched new media platforms. However, in the practice of news media business, journalists of some media, in pursuit of the clickthrough rate of new media platforms, deviate from the spirit of news professionalism to write, push and forward fake news, impair the credibility of mainstream media and cause bad social influence. In the new media era, the media still shouldered the important functions of guiding public opinion and providing social services. The media should abide by and practice the ideology of news professionalism. This article on the “return diary ” false news events dialysis new media era, the media adhere to the significance of journalism and professionalism.