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近几年来，零售商业陷入了经营滑坡，大中型百货商场的形势尤为严峻。有统计数据显示，1999年国内百货零售业同比上年下降幅度再创新低。零售商业出路何在？ 三年前开业的南通文峰大世界作为一家营业面积4万平方米、员工近2000人的国有大型商业企业，克服了同行所面临的各种困难，成为南通商业战线上“一面旗帜”，1999年，文峰大世界实现营业额8.33亿元，同比去年增长52%，年轻的文峰大世界何以有如此巨大的诱人魅力？
In recent years, the retail business has plunged into a landslide. The situation in large and medium-sized department stores is especially serious. Statistics show that in 1999, the retail sales of department stores in China dropped another record low year on year. Where is the retail business outlet? Nantong Wenfeng World, opened three years ago, as a state-owned large-scale commercial enterprise with a business area of 40,000 square meters and a staff of nearly 2,000, overcame various difficulties facing its peers and became a “banner” on the commercial front of Nantong. 1999 Year, Wenfeng big world turnover of 833000000 yuan, grow 52% compared to the same period last year, the young Wenfeng big world why such a huge attractive seductive?