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一、网络广告收费方式的劣势 网络广告收费一般基于广告的实际显示次数。通用的模式是CPM(cost per thousand impressions)。网络广告(通常形式是人称旗帜或图标广告的Banner)每出现100Q次,一般收费10至30美元不等,在国内每千次收费10至15元人民币也不少见。 而印刷媒体通常根据发行量确定广告的价格。从某种角度可以说,报纸根据其所印刷的广告多少来进行收费,这个小小的区别,导致了两者在财务上的不同命运。用《洛杉矶时报》来作一个例子。假设你在这个发行量达100万份报纸的体育版上买了一个广告空间。那天可能只有一半的人阅读体育版块,可能那些读者中只有一半的人事实上打开了刊有你广告的那个版。但是,你将不得不为100万的总发行量付费。
First, the disadvantages of online advertising charges Online advertising charges are generally based on the actual number of ads displayed. The common model is CPM (cost per thousand impressions). Online advertising (usually in the form of banner or banner advertising banner) appear 100Q times, the general charge of 10-30 US dollars, the domestic charge of 10-15 yuan per thousand is not uncommon. The print media usually determines the price of the advertisement based on the circulation. From a certain point of view, it can be said that the small difference between the newspapers charges according to the amount of advertisements printed on them results in a different financial fate between the two. Use the Los Angeles Times for an example. Suppose you’ve bought an ad space on this sports edition that has a circulation of 1 million newspapers. That day maybe only half of the people read the sports section, and maybe only half of those readers actually opened the one with your ad. However, you will have to pay a million copies of the total circulation.