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提到促销,对现代人而言绝对不是什么稀奇的东西。随着市场经济的成熟以及企业营销管理的进步,近几年来,每个品牌投入促销活动的费用比例都在逐渐增加,促销也显示出了其本身固有的强大功能。确实,现代市场的竞争,是质量竞争、价格竞争、渠道竞争,更是促销竞争。商业企业仅仅拥有合理价格,一流产品已经远远不够,还需要一流促销。美国公司创始人沃
Mentioning promotions is definitely not something fancy for the modern world. With the maturity of the market economy and the progress of marketing management, in recent years, the proportion of each brand in the cost of promotional activities are gradually increasing, the promotion also showed its inherent inherent power. Indeed, the competition in the modern market is quality competition, price competition, channel competition, but also promotion competition. Commercial enterprises only have a reasonable price, first-class products are far from enough, but also need first-class marketing. American company founder Wo