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美国沃尔玛连锁性公司是全美及世界上最大的零售业公司,它是由沃尔顿1964年从一家小店起家,经过几十年锲而不舍的奋斗建立起来的。现在其分店达2934家,遍布全美50个州和十几个国家,其中包括中国。年销售额近1000亿美元,总资产超过235亿美元,是全球第二大富豪,目前仍以每年20%的速度增长。 作为一家以卖廉价商品为业的零售公司,沃尔玛公司超过了无数老公司、大公司,以及以卖高档品为业的公司。那么,沃尔玛公司成功的秘密何在?简而言之就是低价销售,保证满意,顾客第一,其中至关重要的就是顾客第一。到其连锁公司来求职的第一位应聘者,都会被问到一个相同的问题,
Wal-Mart chain of the United States is the United States and the world’s largest retail company, it was Walton in 1964 started from a small shop, after decades of persistent efforts to establish. Now its branches up to 2934, across the 50 states and more than a dozen countries, including China. With annual sales of nearly 100 billion U.S. dollars and total assets of more than 23.5 billion U.S. dollars, it is the second-richest person in the world and is still growing 20% annually. As a retail company selling cheap commodities, Wal-Mart has surpassed countless old companies, big companies, and companies selling high-end products. So, the secret of Wal-Mart’s success? In short is the sale of low-cost, guaranteed satisfaction, customer first, of which the most important is the customer first. The first candidate to apply for a job as a chain company is asked the same question,