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海量碎片化数据的产生,对于数字营销既是挑战也是机遇。要从海量数据中获取洞察,常规技术已经难以应对PetaByte级的大规模数据运算。而云计算技术却可以通过数据仓库,将分散的海量数据(PC端、手机端、应用端等)统一导入云端平台,在大规模分布式计算机群上实现数据的整合、管理、挖掘、建模和应用。
Massive fragmented data generation is both a challenge and an opportunity for digital marketing. To gain insight from vast amounts of data, conventional techniques have been hard-pressed to deal with PetaByte-level large-scale data operations. The cloud computing technology can be through the data warehouse, the scattered massive data (PC side, mobile phone, application, etc.) unified into the cloud platform, large-scale distributed computer cluster data integration, management, mining, modeling And application.