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文化产品是文化“资源化”的结果。特色文化产品的打造不仅要依靠骨干文化企业,而且要注重建设一批产业示范基地,发展具有地域和民族特色的文化产业群。旅游产品是文化产品的代表作之一,在打造山东半岛蓝色经济开发区的背景下,本文依据昂谱(RMP)理论考察潍坊市旅游产品的阶段性特征,总结潍坊市旅游文化产品的种类和市场化特性,通过旅游目的地生命周期(DLG)分析模式对潍坊市旅游文化产品发展状态进行深度解读。
Cultural products are the result of culture “resources ”. The building of distinctive cultural products should not only rely on key cultural enterprises, but also focus on building a number of industrial demonstration bases and developing cultural industries with regional and ethnic characteristics. Tourism products are one of the representative products of cultural products. In the background of building a blue-scale economic development zone in Shandong Peninsula, this paper examines the stage characteristics of tourism products in Weifang according to the theory of prosperous spectrum (RMP), summarizes the types of tourism and cultural products in Weifang, Market characteristics, through the life cycle of tourist destination (DLG) analysis of the tourism development of Weifang tourism product status in-depth interpretation.