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2013年7月20日,“中国电商实效营销大奖·金麦奖”在杭州紫金港国际饭店举办宣讲会。会议以探讨电商实效营销为中心,分别从媒体、营销专家、广告主、代理公司的不同角度分拆解析,汇聚各方观点,深度剖析新营销时代下的创新方式和发展趋势。很难想象,当你对面坐着黑压压的一片“店小二”时你心里的感受。他们穿着朴素,行事低调,很少说话,认真地听台上的大V分享他们的营销经验。他们都有着同一个身份,来自淘宝的“店小二”。对他们来说,“金麦奖”是一个平台,可以分享店铺维护实战经验,也可以了解行业内的第一手信息。
On July 20th, 2013, the “China E-Commerce Realism Marketing Award · Golden Wheat Awards” held a lecture at the Zijingang International Hotel in Hangzhou. The conference focused on the discussion of e-commerce effective marketing, splitting analysis from different perspectives of media, marketing experts, advertisers, and agency companies, bringing together perspectives of all parties, and in-depth analysis of innovative approaches and development trends in the era of new marketing. It’s hard to imagine how you feel when you sit across the dark mass of a small shop. They are dressed plainly, act in a low-key manner, seldom speak, and seriously listen to the big V on the stage to share their marketing experience. They all have the same identity, from Taobao’s “Shop 2”. For them, the “Golden Delicious Award” is a platform that can share practical experience in shop maintenance and can also learn first-hand information in the industry.