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本届学院奖有200多所高校的参与,有3000多件作品的支持,足以见证这个奖的含金量。在喧嚣浮躁的广告世界里,学院奖显得很单纯。作为评审,我有三点想法:一、学院奖是厚道的。它像一个保姆,更像一个老师,它的目的在于提携后进,给学有所成者送上鲜花和掌声。从长远看,中国广告应该有自己的学院奖。这个奖的成熟与否在很大程度上直接关联着中国广告的未来。二、学院奖是朴素的。对于莘莘学子来讲,第一次接受来自专业的肯定和褒奖,喜悦和激动将是深刻的、更是朴素的。这绝对与那些专
The current college awards more than 200 colleges and universities involved in the work of more than 3,000 pieces of support, enough to witness the gold content of this award. In the hustle and bustle of the advertising world, the college prize is very simple. As a judge, I have three ideas: First, the Academy Award is kind. It is like a nanny, more like a teacher, whose purpose is to move forward and send flowers and applause to those who have learned something. In the long run, Chinese advertising should have its own college award. The maturity of this award is to a large extent directly related to the future of Chinese advertising. Second, the Academy Award is simple. For students, for the first time from the professional affirmation and praise, joy and excitement will be profound, more simple. This is absolutely relevant to those professionals