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随着中国加入 WTO 后的承诺一步步兑现,传媒产业的开放势所难免。当拥有资金、人员、设备和技术优势的西方媒体逐渐进入的时候,中国传媒产业将面临着没有退路的竞争。从世界传媒业发展趋势来看,近几年来,媒体产业全球化的趋势日见明显,国际传媒业并购兼并事件频发,
With the promise promised by China after its accession to the WTO, the openness of the media industry is inevitable. When western media with capital, personnel, equipment and technological advantages gradually come into being, the Chinese media industry will face competition without retreat. From the perspective of the development of the media industry in the world, in recent years, the trend of globalization in the media industry has become increasingly clear. Merger and acquisition events in the international media industry have been frequent,