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在充分考虑供应链纵向竞争与横向竞争的基础上,构建出需求风险影响下的两条采用不同运作方式的三阶层竞争供应链的计算实验模型.从收益均值及收益稳定性两方面分析了消费者价格偏好、质量水平偏好以及需求规模不确定性对不同运作方式下的供应链及相关成员竞争绩效的影响.研究表明两种运作方式在影响供应链整体收益及收益稳定性方面差异性不大,但对于链内成员的利润及利润波动的影响存在差异.
Based on the vertical competition and horizontal competition in the supply chain, this paper constructs a computational experiment model of three competitive supply chains with different operating modes under the influence of demand risk, and analyzes the consumption from two aspects: the average return and the return stability The influence of price preference, quality level preference and uncertainty of supply scale on the competition performance of supply chain and related members in different operation modes.The research shows that there is little difference between the two operation modes in affecting the overall revenue and earnings stability of supply chain , But there are differences in the impact of fluctuations in profits and profits of members of the chain.