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动漫产业是指以“创意”为核心,以动画、漫画为表现形式,包含动漫图书、报刊、电影、电视、音像制品、舞台剧和基于现代信息传播技术手段的动漫新品种等动漫直接产品的开发、生产、出版、播出、演出和销售以及与动漫形象有关的服装、玩具、电子游戏等衍生产品的生产和经营的产业。近年来,动漫产业的巨大发展空间吸引了很多人的关注,据分析,中国动漫市场还有1000亿元人民币的产值空间等待开发。大力度的政策扶持,巨大的市场“蛋糕”,大手笔的民资进入……这一切使得中国动漫产业“热力”十足。然而,面对如此巨大的市场商机,我国的动漫产业却显得“心有余而力不足”:我国影视动漫方面人才奇缺!这已经成为制约我国动漫业发展的关键因素之一。
The animation industry refers to the animation direct products that take “creative” as the core, animation and comics as the manifestation, and includes animation books, newspapers, movies, television, audio-visual products, stage plays and new comic varieties based on the modern information and communication technology Development, production, publishing, broadcasting, performance and sales as well as animation and image-related clothing, toys, video games and other derivatives production and management of the industry. In recent years, the enormous space for development of the animation industry has attracted the attention of many people. According to the analysis, there is still an output value of 100 billion yuan in the Chinese animation market waiting to be developed. Vigorous policy support, a huge market “cake” generous civilian capital to enter ... All this makes China’s animation industry, “heat” full. However, in the face of such a huge market opportunity, the animation industry in our country appears to be “overwhelmed”: one of the key factors restricting the development of China’s animation industry is the lack of talent in the field of animation in China.