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传递观与仪式观并不能涵盖历史上所有的传播模式,可是这两者却揭示了传播学研究最重要的两个方向。本文试图从传播观念的起源说明,这两种传播观没有高下之分,传播观念的演进促进了媒介技术革新和社会整合。
The concept of transmission and ritual does not cover all the modes of transmission in history, but both of them reveal the two most important directions in the study of communication. This article attempts to explain from the origin of the concept of communication that there is no superiority between the two concepts of communication and that the evolution of concept of communication has promoted the technological innovation and social integration of the media.