论文部分内容阅读
当这篇文章发表时,应该是大家过完春节,满怀希望地开始执行自己的“金猪计划”了。不少人就会面对一个现实而又残酷的问题——跳槽。每个准备跳槽的人,都应该有个好的定位,好的心态,好的规划。定位是认清自己不是造槽者(老板);心态是既要切合实际,又要适当拔高和积极进取;规划是将自己近期目标和远期理想的有机结合。对于广告人来说,在充满机遇和挑战的广告业,跳槽一事犹如家常便饭,在一个公司能呆上三至五年算得上新鲜事了;“三个月”的试用期,是不少广告人特别是广告业务人员心中永远的痛。跳槽是个永恒的话题,跳槽是门精深的学问。笔者作为一名从业多年的广告人,愿意就广告人跳槽这个话题,与大家共同探讨,希望能够对准备跳槽的人有所益处,能够起到抛砖引玉的作用。
When this article is published, it is time for everyone to finish the Spring Festival and hopefully start implementing its Golden Pig Plan. Many people will face a real but cruel problem - job-hopping. Everyone who is ready to switch jobs should have a good position, a good attitude and a good plan. Positioning is to recognize that they are not groove maker (boss); mentality is both realistic, but also appropriate elevation and proactive; planning is to combine their immediate goals and the long-term ideal. For advertisers, in an advertising industry full of opportunities and challenges, job-hopping is as commonplace as being able to spend three to five years in a company, and the trial period of “three months” is quite a lot of advertisers Especially the ad business staff forever pain. Job-hopping is an eternal topic, and job-hopping is a deep learning of the door. As an advertiser who has been practicing for many years, I would like to discuss this topic with advertisers and discuss with them all in hopes of benefiting those who are ready for job-hopping and can play a valuable role.