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说到网络广告,通常会提到它两方面的作用：一是可以让访问者通过浏览直接作出购买行为；二是可以单纯依靠印象数推广品牌。促销和打品牌成了广告主选择网络发布广告的两大原因。但是,由此也产生了一些争论。有些广告主认为网络接触受众面广人多,适合打品牌：而另一些则认为,网络是他们必争的一个销售市场,网络广告的最大优点在于能够直接引发行动。其实,无论是树品牌也好,促直销也罢,网络都有它特有的优势,但对于品牌成熟度不同的商品而言,其效果却也有所差别。
Speaking of online advertising, it is usually mentioned two aspects: First, visitors can make direct purchases through browsing; the second is that you can simply rely on impressions to promote the brand. Promotions and playing a brand has become advertisers choose the network to publish two major reasons for advertising. However, there has also been some controversy. Some advertisers consider the Internet to have a large audience and are suitable for playing brands: while others think that the Internet is a market they are competing for. The biggest advantage of online advertising is that it can directly trigger actions. In fact, both the tree brand Ye Hao, promoting direct marketing worth mentioning, the network has its own unique advantages, but the brand maturity of different commodities, the effect is somewhat different.