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2012年8月,微信推出公众平台,明星、企业和媒体可以通过公众平台向订阅用户推送消息。在移动互联时代,传统媒体的发展面临更多的挑战,手机、电脑以及平板电脑的发展为受众获取信息提供了新的途径,传统媒体应利用这些技术的发展实现自身发展的突破,利用各种契机,在激烈的竞争中更好地生存。
In August 2012, WeChat launched a public platform that allows celebrities, businesses and the media to push news to subscribed users through public platforms. In the era of mobile Internet, the development of traditional media is facing more challenges. The development of mobile phones, computers and tablet computers provide new ways for audiences to obtain information. Traditional media should make use of the development of these technologies to make breakthroughs in their own development. Opportunity to survive better in fierce competition.