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既然是品牌,那么价值已经存在。创造价值的阶段已经过去,那么接下来就是传播价值与实现价值。传播价值是否成功,是通过品牌知名度与品牌认知度来衡量的;实现价值的好坏,是通过品牌美誉度和品牌忠诚度来衡量的。
Since it is a brand, then the value already exists. The stage of creating value is over, so the next step is to spread and realize value. Whether the value of communication is successful or not is measured by brand awareness and brand recognition; the value achieved is measured by brand reputation and brand loyalty.