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工业自营又称工业自销,是指工业生产集团,工厂或其设立的公司将生产出来的产品,通过自行设立的销售网络出售的经营活动.工业自营始于80年代中期,它的出现是社会上工商利润分配不匀的产物,是经济竞争的必然.90年代以来,随着市场经济的建立和发展,随着市场竞争的加剧,企业越来越重视自营活动,重建分销渠道,逐步形成并完善销售网络.工业自营有着不可估量的深广发展前景.本文拟通过对上海工业品分销渠道的实证分析来探索工业自营的发展.
Industrial self-support, also known as industrial self-selling, refers to the industrial production group, the factory or the company it establishes, and sells its products through a self-established sales network. Industrial self-employment began in the mid-1980s. It is a product of uneven distribution of business profits in the society and an inevitable result of economic competition. Since the 1990s, with the establishment and development of a market economy, and with the intensification of market competition, companies have paid more and more attention to self-employment and reconstruction of distribution channels. Gradually form and improve the sales network. Industrial self-employment has immeasurable deep and broad development prospects. This paper intends to explore the development of industrial self-employed through the empirical analysis of Shanghai industrial products distribution channels.