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车横行业是汽车的姊妹行业,是汽车工业文化的最佳载体之一。越来越多的世界知名汽车厂商,也将汽车模型作为展示、宣传、传承自身汽车品牌文化的重要介质。随着汽车文化经济的高速发展,基于市场需求、市场成本、市场流通等诸多因素,授权车模无疑成为汽车文化经济中蓬勃发展的新兴业态。据统计,2011年、2012年全球车模市场的增速分别为24.6%和24.9%。在我国,人均拥有车模的数量较美国、日本等发达国家差距明显,预计未来两年授权车模行业将保持飞速发展的态势。
Car horizontal industry is a sister car industry, is one of the best carriers of automotive industry culture. More and more world-renowned car manufacturers, but also the car model as a display, promotion, heritage of their own car brand culture an important medium. With the rapid development of automobile culture and economy, based on the market demand, market cost, market circulation and many other factors, the authorized car model will undoubtedly become a booming new format in the automobile cultural economy. According to statistics, the growth rates of the global car model market in 2012 and 2012 were 24.6% and 24.9% respectively. In our country, the number of car models owned by per capita is significantly different from that of the developed countries such as the United States and Japan. It is estimated that the authorized car model industry will maintain its rapid development in the next two years.