论文部分内容阅读
对于企业领导者来说，要在变幻莫测的市场经济大潮中掌稳桨舵，不仅需要气魄和胆量，更重要的是智慧与韬略。他就是这样的弄潮人：具备了热诚、坦荡、敬业的品质，在云谲波诡的市场海洋里，驾驭着“上海石油”这艘石化巨轮破浪前行…… 浩浩长江从念青唐古拉山出发，奔腾干里，在它的入海处哺育了上海这座举世闻名的国际大都会。中国石化上海石油分公司宛若一颗璀璨夺目的明星，镶嵌在浦江两岸，点缀着这座生机盎然的繁华都市。而培育这颗明珠的，便是荣获集团公司“有突出贡献管理专家”称号的上海石油分公司经理黄庆荣。他，中等的身材，言谈举止颇具学者风度，端正的国字脸，浓眉下一双大眼睛炯炯有神，一望便知是那种学识渊博，善于在商海中驾驭国企方舟的“船老大”。正是他，在近年来竞争几近白热化的上海油品销售市场上。面对各路对手的恶性竞争，沉着应对，纵横捭阖，迭获胜算：加油站由６年前的１３６座上升到今天的６００座，网点市场占有率由３４％上升到７１％，让中国石化标志的“小红帽”遍及上海的１５个县市区。使得“上海石油”的经济大船在云谲波诡的市场海洋中，加速行驶在主航道里，那船首劈开的朵朵浪花，汇成了一串串金色的数字──在６年多时间里，企业总资产由１１．５亿元上升
For business leaders, holding the rudder in the midst of a volatile market economy requires not only courage and courage, but more importantly, wisdom and tactics. He is such a trendy people: with a dedicated, magnanimous, dedicated quality, in the clouds of market waves in the sea, the control of the “Shanghai Petroleum” ship breaking the waves before the petrochemical ship ...... The vast Yangtze River from the Ninth Qing Dynasty Tangla Hill set off, Pentium dry Lane, feeding its sea in Shanghai this world-famous cosmopolitan city. Sinopec Shanghai Petroleum Branch just like a bright star, set in the banks of the river, dotted with this vibrant city. The fostering of this pearl, it is awarded the group company “outstanding contribution to management experts,” the title of manager of Shanghai Petroleum Branch Huang Qingrong. He, a middle-aged man, has a scholarly attitude and a scholarly manner. He has a sharp eyesight on his next pair of big eyes. He knows that he is a learned and knowledgeable boat boss who masters the state-owned Ark in the sea of commerce. It is he, competition in recent years almost white-hot Shanghai oil sales market. Faced with the vicious competition of various opponents, calmly deal with, maneuvers, won the odds: gas station from 136 six years ago rose to 600 today, outlets market share rose from 34% to 71%, so that Sinopec logo Little Red Riding Hood covers 15 counties in Shanghai. Making the “Shanghai Petroleum” economic ship speeding in the maelstrom of the market ocean, the promenade blossoming of the ship, together into a string of golden figures - in more than 6 years In the total assets of the company increased by 1.15 billion yuan