他们靠细节致胜

• 作 者: 张晶明
• 出 处: 公关世界
• 发表日期: 2002年09期
• 关键词: 广告轰炸 消费心理 运作阶段 日常消费 试举 项目前景 金属链 家庭地址 儿童服装 开一

从很多细微之外,我们不难发现,如今的市场商战已经进入到了一个比较微妙的揣摩消费心理、点滴温情渗透和培养最新一代消费群、陪着孩子一起长大的运作阶段。曾经作为经验之谈的广告轰炸式、强行推销式、打折促销式等等虽然并不过时,但是,某些看似不经意的细节却能收到更加意想不到的效果。这里,笔者仅以日常消费观察的视角,试举几例细节经营,供商家参考。

From many subtleties, we can easily find out that today’s market warfare business has entered a more delicate try to figure out consumer psychology, bit by bit permeate and cultivate the latest generation of consumer groups, with the children grow up together with the operation stage. While the ad-bombing, the forcible sales, the discounted sales, etc. that used to be experiential talk are not outdated, some seemingly inconvenient details can receive even more unexpected results. Here, I only observed the perspective of daily consumption, try a few details of the operation, for business reference.