论文部分内容阅读
英国《金融时报》几周以前,我在和美国最大食品饮料公司之一的高管聊天时,他关于数据流的看法对我很有启发。像大多数消费品集团一样,这家公司也正投入大笔资金,使用大数据技术监测消费者行为。该公司观察的不仅仅是顾客买什么和不买什么,最近该公司越来越仔细研究美国各个地区的工资与福利金发放周期这样的微观信息。
A few weeks ago, when I was chatting with one of the largest food and beverage companies in the United States, my thoughts on the data flow were very inspiring to me. Like most consumer groups, the company is also investing heavily in big data technology to monitor consumer behavior. The company is looking at more than just what its customers buy and does not buy, and recently the company is increasingly looking at the micro-information on payroll and benefits distribution throughout the United States.