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索尼、松下使人联想到日本电子;苹果、微软、IBM则是美国科技;奔驰、宝马、大众、西门子则代表德国制造,品牌已成为了一个国家的名片。现今,中国已是世界第二大经济体,“经济大国,世界工厂,品牌小国”的局面虽然在逐渐改变,但仍需要大批民族品牌,代表中国参与世界经济竞争。中国品牌竞争国际市场,需要国际化展示舞台习近平总书记提出的“推动中国制造向中国创造转变、中国速度向中国质量转变、中国产品向中国品牌转变”的中
Sony, Matsushita reminiscent of Japan Electronics; Apple, Microsoft, IBM is the United States technology; Mercedes-Benz, BMW, Volkswagen, Siemens, on behalf of Germany, the brand has become a national business card. Nowadays, although China is already the second largest economy in the world, the situation of “big economic powers, world factories and small brand names” has gradually changed. However, a large number of national brands are still needed to represent China in the world economic competition. Chinese brands compete in the international market, the need for international display stage General Secretary Xi Jinping put forward “to promote China to create a change in manufacturing, China’s speed to change the quality of China, China’s brand to change the Chinese brand”