论文部分内容阅读
一、市场 对澳大利亚开展贸易要注意其地域大国、人口小国、市场既集中在5城市又相对分散的特殊市场环境。 澳大利亚陆地面积约768万平方公里,排名世界第6位。澳大利亚5大城市悉尼、墨尔本、布里斯班、帕斯、阿德莱德的人口(包括卫星城市)约占全国人口70％,为澳的主要消费市场。但这5个城市之间的距离均在1000公里以上,城市间运输成本很高。因此很难以一个城市为中心建立全澳商品销售网。事实上,这5大城市的商业基本上各成体系、
First, the market trade in Australia should pay attention to its large geographical area, small population, the market is concentrated in five cities and relatively dispersed special market environment. Australia has a land area of about 7,680,000 square kilometers, ranking sixth in the world. Australia’s five major cities Sydney, Melbourne, Brisbane, Perth, Adelaide’s population (including satellite cities) accounts for about 70% of the population, is Australia’s major consumer market. However, the distance between these five cities is more than 1,000 kilometers, and the transportation cost between cities is very high. Therefore, it is very difficult to establish a national retail sales network in Australia. In fact, these five major cities are basically all kinds of commercial systems,