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KLEENEX是众所周知的优质纸巾,产品诉求已超越一贯的功能。所以,JWT在这一系列广告中加入了情感元素。在广告中,KLEENEX代表了人们情感的释放,一种“letitout”(放手吧)的生活态度。广告以一种理解、安慰的口吻告诉人们,如果选择用KLEENEX纸巾释放情感,真的会感觉好一点。不论你正经历着什么,无论你
KLEENEX is a well-known high-quality paper towels, product appeal has exceeded the usual function. So, JWT added emotional elements to this series of ads. In advertising, KLEENEX represents the release of people’s emotions, a “letitout ” (let it go) attitude to life. Advertising in an understanding, comforting tone to tell people, if you choose to use KLEENEX tissue release emotions, really feel better. No matter what you are experiencing, no matter what you are