论文部分内容阅读
2006年,LG凭借第—款KG系外机型KG90的出色表现,“I chocolate you(爱巧克力哟)”可谓红透中国的大江南北,由此在市场上掀起一股巧克力手机的风潮。和所有成功产品一样,LG也不断地为巧克力系列手机增加新成员,努力扩大市场占有率以及影响。特别是在中低端产品方面,面对众多巧克力的跟风产品,LG必须拿出一款真正的巧克力系成员来树立标准,从这个角度来说,定位中低端的KG208算得上重任在肩。
In 2006, with the outstanding performance of KG - KG, the first KG model, “I chocolate you” can penetrate the whole country from north to south, thus creating a wave of chocolate phones in the market. As with all successful products, LG also continually adds new members to its line of chocolate phones in an effort to expand its market share and influence. Especially in the low-end products, the face of a large number of chocolate follow-up products, LG must come up with a real chocolate members to establish the standard, from this perspective, the positioning of low-end KG208 considered a heavy task.