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当企业有了整合品牌传播的意识,就需要深入发掘品牌内在价值,通过公关和广告的整合传播模式,实施更精准、更专业、更立体的整合品牌传播策略。
When enterprises have the awareness of integrating brand communication, they need to deeply explore the intrinsic value of the brand and implement a more accurate, more professional and more integrated integrated brand communication strategy through the integrated communication mode of PR and advertisement.