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需求激增,人才短缺公关行业的社会需求正在明显增加,不过最新调查显示,公关服务品质提升的现实需求,与人才短缺之间矛盾也日益凸显。中国公共关系协会2012年2月25日发布的《中国公共关系业2011年度调查报告》估算,2011年整个市场的年营业规模约为260亿元人民币左右,年增长率为23.8%左右。TOP20公司的年营业额增长28.7%,潜力20公司营业额增长更达到46.2%。这一结果显示,市场对公关服务的需求在快速增长。“作为市场环境下的新型行业,这个营收成绩令人惊喜,事实上真正的营收额应远不止260亿,由于行业
Rising demand and shortage of talent The social demand of public relations industries is obviously increasing. However, the latest survey shows that the contradiction between the real demand for improving the quality of public relations services and the shortage of talents has become increasingly prominent. According to the 2011 Annual Survey of China’s Public Relations Industry released by China Association for Public Relations on February 25, 2012, the annual market scale of the entire market in 2011 is about 26 billion yuan, with an annual growth rate of 23.8%. TOP20 company’s annual turnover increased 28.7%, the potential of 20 companies turnover increased even more 46.2%. This result shows that the market demand for public relations services is rapidly growing. ”As a new industry in the market environment, this revenue is surprising, in fact, the true revenue should be far more than 260 million, due to industry