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笔墨是中国画的精髓,其意蕴之美体现了中华文化的精髓,其情感诉求以及虚实相生、寓繁于简的处理方式都已成为经典。在现代设计中,招贴设计崇尚以简洁的视觉语言去诠释主题,这与中国绘画的表现形式具有一定相通性,在招贴设计中融会中国绘画的形式法则和笔墨意蕴,可以传递信息主题之外的艺术气息,体现民族文化之美,提升主题的文化品位。中国画笔墨意蕴美对中国招贴广告设计影响表现在两个方面:一是中
Pen and ink is the essence of Chinese painting. The beauty of its implication embodies the essence of Chinese culture. Its emotional appeals, as well as the conformity between reality and reality, have become classic. In modern design, poster design advocates the theme of simple visual language to interpret, which has some similarities with the representation form of Chinese painting. In the poster design, it integrates the formal rules and the implication of Chinese painting, and can convey the theme Artistic atmosphere, reflecting the beauty of national culture, enhance the theme of cultural taste. Impression of the beauty of Chinese painting on the Chinese billboard advertising design performance in two ways: First, the