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有一种说法认为世界的消费支撑点在亚洲亚洲的消费支撑点在中国中国的消费支撑点在广袤的农村市场不过,农村市场已然今非昔比这里不再是假冒伪劣、低端品牌的天下从跨国公司到本土品牌,下乡风潮愈演愈烈到农村去,不是为了追赶而进行的豪赌而是为了建立全新的财富基地然而,大量品牌的涌入也使农村市场变得拥挤不堪这是一个最有潜力的市场这也是一个最难以琢磨的市场如果企业还用“农村只是城市市场延续”的观念去对待复杂的农村市场“下乡运动”就容易深陷泥潭如果我们将农村消费者视最为有价值的消费者如果我们能够用最贴近市场的路径切入那么,崭新的市场财富之门就将开启
There is a saying that the consumer support in the world’s consumer support in Asia Asia China’s consumer support in the vast rural market support However, the rural market is no longer the past here is no longer fake and shoddy, low-end brand from the world Multinational corporations to local brands, going to the countryside intensifying trend to rural areas, not to catch up gamble but to establish a new wealth base However, the influx of a large number of brands also make the rural market crowded This is the most potential Of the market This is also one of the most difficult to ponder the market If the business also use the concept of “rural just urban market continuation” to treat complex rural markets “countryside” easily fall into the quagmire If we consider the most valuable rural consumers Consumers If we were able to tap into the most market-oriented path then the new door to market wealth would be open