【摘 要】
：
新媒体的发展使得动画传播渠道多元化、接收终端多样化、消费市场细分化,推动了产业链价值的变动,从而对产业链构成环节及相互关系也产生了极大的冲击。为了强化对产业链其他
【机 构】
：
北京师范大学新闻传播学院,北京师范大学新闻与传播学院,
论文部分内容阅读
新媒体的发展使得动画传播渠道多元化、接收终端多样化、消费市场细分化,推动了产业链价值的变动,从而对产业链构成环节及相互关系也产生了极大的冲击。为了强化对产业链其他环节的影响,日本相关企业在维护自身核心能力的同时,积极进入上下游环节,施加切实有效的影响,推动了日本动画产业链的整合。
The development of new media has diversified the channels of animation transmission, diversified receiving terminals and the segmentation of consumer markets, and has promoted the changes in the value of the industrial chain. As a result, the composition of the industrial chain and its mutual relations have also had a tremendous impact. In order to strengthen the influence on other links in the industry chain, Japanese related companies actively entered the upstream and downstream sectors while maintaining their own core competencies, exerting practical and effective influence and promoting the integration of the Japanese animation industry chain.
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