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本文提出我国网络营销起步较晚,但是发展迅猛,但目前网络营销发展的总体水平还比较低。旅游网络营销有着跨越时空无局限性,快速高效节约成本,开放共享立体传播,顾客至上个性营销的优越性,有着便捷性和人性化的特点。可以通过加强市场的调研和市场分析,加强配套设施建设和完善,提高顾客体验培养顾客的满意度和忠诚度来促进旅游网络营销的发展。
This article proposes that our country network marketing started later, but develops rapidly, but at present the overall level of network marketing development is still relatively low. Traveling network marketing has the characteristics of convenience and humanity because of its advantages of transcending time and space without limitation, rapid and efficient cost-saving, open and sharing stereoscopic communication, and customer-oriented personalized marketing. Through the strengthening of market research and market analysis, strengthening the construction and improvement of ancillary facilities, improve customer experience to develop customer satisfaction and loyalty to promote the development of tourism network marketing.