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通过对乐山大佛景区佛教旅游资源的合理开发利用,不仅有利于进一步满足人们对旅游产品深层次的了解和需求,同时,更有利于乐山市旅游事业的长远发展。乐山大佛风景区是国家的“四A”级著名旅游胜地,风景区内佛教文化历史悠久。伴随着宗教旅游逐渐成为全世界最重要旅游形势,乐山大佛风景区也将迎来一个难得的发展机遇。笔者认为,乐山大佛风景区需要进一步充实宗教旅游的内容,开发更具有吸引力的旅游形式,以此吸引广大的游客游览观光、香客朝觐、佛教文化交流和学习、以及休闲娱乐和养生旅
Through the rational development and utilization of Buddhist tourism resources in Leshan Giant Buddha Scenic Area, it is not only conducive to further satisfying people’s deep understanding and demand for tourism products, but also conducive to the long-term development of tourism in Leshan City. Leshan Giant Buddha Scenic Area is a national famous tourist destination of “Four A”. Buddhism culture in the scenic area has a long history. With the religious tourism has gradually become the world’s most important tourism situation, Leshan Giant Buddha Scenic Area will usher in a rare opportunity for development. The author believes that Leshan Giant Buddha Scenic Area needs to further enrich the content of religious tourism and develop more attractive forms of tourism in order to attract tourists to visit and see the pilgrims, pilgrims pilgrimages, cultural exchange and study of Buddhism, recreation and health tourism