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ADI(台湾诚洲)公司的显示器在欧洲市场已经实现了市场占有第一,但看看他们在祖国大陆市场的目标:1998年销售10万台,3年内进入前3名。未免显得保守。且听ADI中国区业务总经理徐滔的“解释”: ADI最重要的一条经营理念是“永续经营”,这就要求企业利用有限的资源实现长期经营,作为上市公司,“永续”是对投资者、员工和用户真正的负责。所以,ADI倡导的是持战略眼光,下冒进,以实现稳健的经营。这条理念在ADI的市场策略中有着很好的体现。不温不火做市场实现欧洲市场占有第一名,从建立办事处、工厂起,ADI用了8年的时间,ADI的产品,更早在20多年前就已进入欧洲。ADI认为,自己的成功不是靠广告和其它短期行为做起来的,靠的是踏踏实实的努力。故而,
ADI (Taiwan Cheng Chau) monitors in the European market has achieved market share, but look at their goal in the mainland market: sales of 100,000 units in 1998, into the top three in three years. Obviously conservative. And listen to Xu Tao, general manager of ADI China’s business “explanation”: ADI’s most important business philosophy is “sustainable development”, which requires enterprises to use limited resources to achieve long-term business, as a listed company, “sustainable” is Investors, employees and users are really responsible. Therefore, ADI advocates a strategic vision, adventurous, in order to achieve sound management. This concept is well reflected in ADI’s marketing strategy. Tepid market to achieve market share in Europe first place, from the establishment of offices, factories, ADI spent eight years, ADI’s products, as early as 20 years ago, has entered Europe. ADI believes that their success is not based on advertising and other short-term behavior to build up, relying on down-to-earth efforts. Therefore,